“Make every detail perfect and limit the number of details to perfect” – Jack Dorsey, Twitter co-founder
- History:
Rubique (formerly known as BestDealFinance.com) was incorporated in Oct 2014 with a vision to simplify consumption and distribution of financial products (cards and loans) for consumers and SME segment with access to best deal in quickest possible time. Rubique has developed a unique algorithm that searches 60+ banks and NBFC’s to match customer’s requirement.
- Technology
The team has developed some break-through technology like Match-making algorithm and in-principle approval on applications, online CAMS generation are just few features that differentiate Rubique from others. Technology has aided in reducing turn-around time for customers and financial institutions. Leveraging advanced technologies like artificial intelligence and machine learning, the Mumbai-headquartered fintech startup deploys its proprietary algorithm and integrates it with the lending system of banks and other financial institutions, thus ensuring real-time processing.
Rubique is constantly innovating its technology to simplify the lending process for connectors, DSA’s, Agents, and financial institutes.
- Products
Rubique aggregates products across consumer & business segment including Credit cards, Personal Loan, Home Loan, Two Wheeler Loan, Car Loan, Business Loan, Loan Against Property, Commercial Vehicle Loan, and SME loan etc. 65+ financial institutes are available on Rubique platform with a total of 155+ products available for customers to choose from. 90 products cater to the SME s in terms of the collateralized Loan against Property (LAP), working capital, term loans, commercial vehicle & equipment financing. Direct integrations with financial institutions has additionally enabled them to go beyond mere lead generation and focus on disbursement.
- Partners
Rubique has partnered with National Small Industries Corporation Limited (NSIC), a Mini Ratna Enterprise of Ministry of Micro, Small and Medium Enterprises, Government of India and also with many recognized Banks and NBFC’s.
Rubique& NSIC will work together to create an interface which will ease credit facilitation for MSMEs by allowing quicker decision making and evaluation and to widen the product offerings will bring their respective bank/FI tie-ups under one umbrella for MSMEs.
- Funding
In October 2015, Rubique raised its Series A funding, led by Kalaari Capital, from YourNest Angel Fund, Globevestor and Dexter Angel Circle.
In April 2018, Rubique further raised capital from investors like Kalaari- Capital.
- Future Growth
Serving more than 2 lakh customers and have helped in disbursement of Rs. 2,670 Crores worth loans and over 82,000 credit cards in just around 3.5 years of time coupled with expansion in new financial segments such as insurance, mutual fund etcRubique targets a multi-fold growth in its business to clock a monthly revenue of Rs 100 crore by 2021.
Ivan Savelyev from Emery Capital said, “Rubique’s unique business model and technology thinking has an impressive ability to hit the ground running to build a financially strong nation with easy access to credit to all sectors of the society – Businesses and Millennials. We believe that the deployment of technology to develop scalable and accessible financial services platforms, incorporating big data analytics and machine learning, will be critical to any lending business serving the underbanked and underserved customers in India.”
The loan market in India for retail and SME is estimated to be around USD 600 billion and growing at compounded annual growth rate of 20%. With economic growth of the country coupled with rising demand for loans, growth prospects for Rubique looks positive!!